Adam Rotar Named Varsity Girls' Basketball Coach

Adam Rotar has been named University School of Milwaukee’s girls’ varsity basketball coach and head of the program. Rotar has an extensive career coaching girls and women’s basketball, including more than 12 years of college coaching experience. Most recently, he served as the head women’s basketball coach at Lincoln Trail College, where he worked until 2021. He was an assistant coach for other college programs, including Rainy River Community College, Lourdes University, and Colorado College.  

In total, Rotar has more than 20 years of basketball coaching experience. He has also been involved with US Junior Nationals Basketball as a national evaluator for NCAA, NAIA, and NJCAA women’s basketball talent, as well as being responsible for the operations of their regional events. In addition, he has worked with 16U AAU girls’ basketball teams in Waunakee, Wisconsin, with the Let It Rain club. In that position, he recruited girls for their programs, administrated all aspects for his teams, and developed practices and skill-based development programs for girls in the program. He corresponded with college coaches at all levels to assist in the college recruitment process for his players.

Rotar earned a bachelor’s in communications from the University of Wisconsin-Whitewater, and a master’s in exercise and sport science from the University of Wisconsin-La Crosse. He provides a strong emphasis on molding the total student-athlete and preparing young people for success in life beyond sports. He has recently moved to Milwaukee and is excited to be involved at USM and take the helm of the girls’ basketball program.

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