Holiday Shops

Holiday Shops 2024

Since 1977, this annual event has transformed the USM campus into a winter wonderland of holiday shopping! The show features vendors from around the country selling the finest and most unique clothing, jewelry, accessories, art, treats, and more. You'll be sure to find all your holiday gifts during this pop-up boutique shopping event!

Through Holiday Shops, the Parents' Association raises funds necessary to maintain an optimal educational environment at USM for all students. Over 100 parents, guardians, alumni, and friends of USM volunteer their time to give the community the best experience each year.

2024 Schedule

Opening Night Preview Party

Wednesday, Oct. 30, 5:30 to 9 p.m.
Open to the USM community and guests. 

Daily Shopping

Open to the public. $10 admission

Thursday, Oct. 31
Friday, Nov. 1
Saturday, Nov. 2

Holiday Shops logo

Shop for Everyone on Your List

The Holiday Shops vendor selection team searches the country for unique goods and popular items that aren't readily available in the Milwaukee area. The result is a carefully curated selection of merchandise including apparel, jewelry, accessories, and home and holiday décor at every price point. Supporting family run businesses is also a goal when inviting new vendors to participate in Holiday Shops.

A Tradition of Volunteerism

More than 100 members of the Parents' Association plan, organize, promote, and staff the three-day event. Now in its fourth decade, this shopping event has a dual mission: fundraiser for USM and friend-raiser for the community. Money raised is allocated to specific 'wish list' items from school administration to support teaching and learning for all USM students.

2024 Vendors

We are currently accepting vendor applications for Holiday Shops 2024. For a full list of vendors, please check back in summer 2024.

Holiday Shops Contact Information

USM Parents' Association
University School of Milwaukee
2100 W. Fairy Chasm Rd.
Milwaukee, WI 53217

Phone: 414.540.3541
Text: 414.540.3540
Fax: 414.540.3549

2023 Holiday Shops Sponsors

Diamond Level and Opening Night Preview Party Presenting Sponsor

Platinum Level Sponsor

Platinum Level Sponsor

Silver Level Sponsor

Best Version Media logo